www.eanlibya.com – Main: On-Page SEO

Analyzed URL: https://www.eanlibya.com/

SEO Type: On-Page SEO

Date: 19 April 2025

Comprehensive On-Page SEO Analysis for https://www.eanlibya.com/

Note: The page is in Arabic, so recommendations focus on structural, technical, and content best practices for Arabic-language SEO.

1. Page Metadata Analysis

Strengths

  • The title and meta description include location-specific keywords (e.g., “ليبيا” – Libya).

Weaknesses

  • Title Tag Issues:
  • Encoding Errors: The title displays garbled characters (e.g., عين) due to incorrect UTF-8 encoding.
  • Repetition: The title repeats “أسعار العملات” (currency rates), which is redundant.
  • Length: Likely exceeds 60 characters (depending on encoding), risking truncation in SERPs.
  • Meta Description Issues:
  • Overly Long: The description is repetitive and exceeds 160 characters, reducing clarity.
  • Keyword Stuffing: Overuses “ليبيا” (Libya) and lacks a clear call-to-action or value proposition.

Recommendations

  • Fix Encoding: Ensure the page uses UTF-8 encoding to display Arabic characters correctly.
  • Rewrite Title Tag:
  • Example: آخر أخبار ليبيا وأسعار العملات | عين ليبيا
  • Keep it under 60 characters (Arabic script allows ~30–35 words).
  • Optimize Meta Description:
  • Example: تابع آخر أخبار ليبيا وأسعار العملات وتحليلات اقتصادية مباشرة من عين ليبيا. تحديثات آنية وشاملة من مصدرك الموثوق.
  • Include primary keywords naturally and add urgency (e.g., “مباشرة”, “تحديثات آنية”).

2. Headings Structure

Weaknesses

  • Duplicate H2s: Both H2s repeat “أسعار العملات” (currency rates), reducing keyword diversity.
  • Duplicate H3s: “نشرة عين ليبيا” is repeated, and “Share on Mastodon” mixes Arabic and English unnecessarily.
  • Poor Hierarchy: No H1 detected (critical for SEO), and H2/H3s lack semantic structure.

Recommendations

  • Add an H1: Create a unique H1 reflecting the page’s primary topic, e.g.,

    آخر أخبار ليبيا الاقتصادية والسياسية

    .

  • Diversify H2/H3s:
  • Example H2s: أخبار ليبيا العاجلة, أسعار العملات اليوم, تحليلات اقتصادية.
  • Remove redundant H3s and avoid mixing languages in headings.

3. Content Quality & Keyword Usage

Weaknesses

  • Repetitive Content: The sample text overuses “ليبيا” and “أسعار العملات” unnaturally.
  • Low Readability: Long, unbroken paragraphs and lack of bullet points or subheadings.
  • Missing Keywords: No clear focus on long-tail keywords (e.g., “أسعار العملات في ليبيا اليوم”).

Recommendations

  • Break Up Content: Use short paragraphs, bullet points, and subheadings (H2/H3) for scannability.
  • Target Long-Tail Keywords:
  • Example: “سعر الدولار في ليبيا اليوم”, “أخبار ليبيا السياسية اليوم”.
  • Add Structured Data: Implement schema markup for news articles, currency rates, or local business info.

4. Internal & External Links

Weaknesses

  • Excessive Internal Links: 272 internal links risk diluting link equity and overwhelming users.
  • Low-Value Links: Likely includes redundant navigational links (e.g., repeated footer/menu links).
  • External Links: 27 external links may include untrusted or irrelevant sources.

Recommendations

  • Reduce Internal Links: Prioritize links to cornerstone content (e.g., key news categories).
  • Add Contextual Links: Use anchor text like “اقرأ المزيد عن أسعار العملات” instead of generic “click here”.
  • Audit External Links: Remove or nofollow links to low-authority sites.

5. Image Optimization

Weaknesses

  • Missing Alt Text: 160/176 images lack alt text, harming accessibility and image SEO.
  • Overloaded Page: 176 images may slow page speed (use tools like PageSpeed Insights to test).

Recommendations

  • Add Descriptive Alt Text: Use keywords naturally (e.g., سعر الدولار في ليبيا اليوم for currency charts).
  • Compress Images: Use WebP format and lazy loading to improve load times.
  • Remove Redundant Images: Delete decorative or duplicate images.

6. Technical Recommendations

  • Fix Crawl Errors: Resolve encoding issues to ensure Arabic text renders correctly.
  • Improve Mobile Usability: Test responsiveness and touch-friendly navigation.
  • Canonicalization: Add a canonical tag to avoid duplicate content issues.

Summary of Actions

  1. Fix encoding to display Arabic text properly.
  2. Rewrite title tag and meta description with targeted keywords.
  3. Add an H1 and restructure headings for clarity.
  4. Reduce internal links and audit external links.
  5. Optimize images with alt text and compression.
  6. Improve content readability with bullet points and long-tail keywords.

By addressing these issues, the page can improve rankings for Libyan news and currency-related queries while enhancing user experience.